The peak of the summertime is the time not only for holidays but also for the look back at what has been popular for the first half of the year. So, today we’ve gathered our traditional review of hot UI design trends in 2019: let’s check what has been popular in user experience design for websites and mobile applications. Some fresh trends are just taking their positions while the others have already solidly established themselves and got new faces this year. As usual, the article is packed with examples by our studio designers.

Hero Illustrations

Hero images are not a kind of modern-day invention: for recent years, they have been used for making web pages clear, elegant, catchy and meaningful. No wonder: hero images improve perception as most users notice and decode images much faster than words, so the picture is not only the element of attraction but also an informative part of the page, providing a quick visual message about the content.

The correct composition of the hero image can strengthen navigation and bring more attention to the call-to-action button. Yet, talking about trends, for the recent year we are seeing the wide and diverse digital illustrations in contrast to photos that were much popular before. It can be explained, perhaps, with the higher flexibility of illustrations for user experience design goals. Digital art opens limitless possibilities on styles, characters, environments, compositions and perspectives, and a combination of them with all the other layout elements into one design.

Continue to read the full article on blog.tubikstudio.com!