Starting any project, which is not their personal presentation but a product for users, designers should be deeply aware: they work primarily not for self-expression, not for showing their creativity to the world, not for creating something revolutionary new that will make the world go round in opposite direction. They work to solve users’ problems, satisfy their wishes, and achieve business goals.

That is why it’s vital to establish who the potential users of the future product are and which their wishes and needs could be met. This is the time when the designer turns into the researcher to get as much information as possible and analyze it for the sake of user-friendly solutions in design and interactions. In our earlier articles, we have already mentioned the significant role of user research in creating problem-solving user-friendly designs, and today we suggest getting deeper into its definition, methods, techniques, and benefits in the process of creating a digital product.

What is user research?

Generally, the word “research”, being quite universal for the diverse spheres of professional activities, roots into the Old French word recercher meaning “seek out, search closely”; first, it was the verb and later transformed into the noun of the same semantics. The modern definition of the noun according to Cambridge Dictionary state the meaning as “a detailed study of a subject, especially in order to discover (new) information or reach a (new) understanding”. This sort of activity is widely applied in a variety of sciences and practical fields, including informational architecture and user experience design.

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