Debates around single- and multi-page websites are ongoing. Because they’re faster to create and easier to maintain, single-page websites often have an advantage over multi-page ones. However, despite its relative simplicity, single-page website design requires creative thinking and thorough planning. Today, we’re going to shed light on effective design practices focused on strengthening the user experience of your single-page website.
What is a single-page website?
The definition of a single-page website is quite straightforward; it’s a website that uses only one HTML page. When all website content is placed on one page, click on a navigation link forwards users to an HTML anchor on this single page.
When to use a single-page website
One-page websites are responsive and provide better mobile UX, but they’re not SEO-friendly. You won’t be able to index several web pages with various keywords and meta descriptions, which will negatively affect organic traffic performance and your site’s online visibility.
A single-page website design brings both advantages and disadvantages. On the one hand, this website type gives UI/UX designers freedom in terms of layouts and visual effects. But on the other hand, many users might not be impressed with single-page design solutions because of complex navigation they aren’t accustomed to.
The list of single-page website pros and cons can be continued; the thing is, business owners should outline their long-term goals and predict their target audience’s expectations before opting for a one-page website.
A single-page website can be used for:
Personal websites
Portfolios
Resume pages
One-time events
Landing pages
Brochure websites
Single-product websites
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