“Content isn’t King, it’s the Kingdom,” Lee Odden said. We couldn’t agree more: without content design will be just an elegant wrapping. There shouldn’t be the fight on what is more important, design or content, as none works at full without the other. Today we invite you to review five basic types of visual content that users come across most web pages day by day and consider the benefits of each type.

What Is Web Content?

Web content is basically everything that fills the website and is the part of user experience. That’s what people read, hear, see, watch, and manipulate with on a website. Based on that, the core types of web content are:

• • text (copy)

  • images

  • video

  • animation

• audio (sound)

Today, let’s discuss the images.

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